John
Leahy.
Profile
próifíl, ProfilI lead marketing the way Berlitz teaches languages: with method, immersion and patience for the long term. Brand, performance, platforms and product working as one system, not four departments.
After eight years taking Berlitz marketing from separate regional teams to one global operation, I am ready for a C-level seat where brand, growth and commercial leadership sit inside the same job. Open to remote-first opportunities across Europe and global.
- Based in
- Ireland
- Education
- MSc Marketing, UCD Smurfit School; BBS Marketing and Law, Munster Technological University
- Languages
- English, Irish (Gaeilge), w. entry level German and French.
- Focus
- Brand, commercial performance and growth, AI, digital and technology, human teams
Experience
taithí, ErfahrungSelected work
saothar roghnaithe, ausgewählte ArbeitenMulti-market campaign systems
One seasonal playbook run across Canada, the UK and beyond: paid search, landing pages and email journeys, localised per market.
Ecommerce from zero
How Berlitz went from phone-and-form enrolment to selling courses online across three continents.
Brand and creator partnerships
Creator collaborations that introduced a 148-year-old brand to a new generation of learners.
Marketing automation and CRM
Lead journeys and lifecycle programmes in Salesforce Marketing Cloud, from first enquiry to enrolment.
Building teams and partners
In-house teams and long-term agency partnerships built to outlast any single campaign.
Global Franchise Conference, Cartagena
The annual conference that brings 100+ franchisees together, given an identity that actually looked like Berlitz.
Social at global and franchise scale
Social pulled out of twelve separate silos and run as one system, then turned into a genuine revenue channel in Canada.
Berlitz Digital School
One enterprise site serving 30+ markets and 12 languages, that marketing can run without engineering.
Booking funnel research
Before rebuilding anything: 24 interviews across five markets to find the seven things actually killing conversion.
References
teistiméireachtaí, Referenzen“John hired me into Berlitz eight years ago and has backed every good idea since. He gives builders room to build, then holds the bar on results. I would work for him again tomorrow.”
““John is an exceptional marketing leader with deep expertise in global marketing and commercial strategy. What sets him apart is his genuine, people-first leadership style. He leads with empathy, clarity, and trust, and has a remarkable ability to bring stakeholders together around a common direction. He provides clear guidance, supports his team, and creates an environment where people can grow professionally. I can highly recommend John to any organization looking for an experienced marketing leader who combines strategic thinking with an authentic and collaborative leadership style.“”
“John sees the whole board: brand, numbers and people. He turned our marketing from a cost centre into a growth engine, and made it look calm.”
“The rare marketing leader who is equally at home with a P&L and a creative review. Franchisees trusted him, which is the hardest audience there is.”
“"John is a true professional with a natural flair in articulating vision, engaging stakeholders and leading teams to implement. He is an exceptional communicator, adept at juggling the competing priorities of a start-up environment and forging strong internal and external partnerships to get the job done. He is a straight shooter, tenacious, approachable and a pleasure to work with. I recommend him highly"”
““He is very driven individual and has a reputation for getting things done. He has great energy and enthusiasm and is very easy to work with. John was a well balanced manager and I found that the people he managed trusted him implicitly and after a few meetings with him I could see why. I have no hesitation in recommending John.””