Ecommerce from zero.

Berlitz sold courses the way it had for decades: a phone call, a form, a consultation. It worked, and it capped growth. Every enrolment needed a human, opening hours applied to a global brand, and digital campaigns poured leads into a funnel that leaked at the handover.

The mandate: let people buy a course the way they buy anything else, without breaking the consultative model that premium products still need.

Started small and commercial: one market, a lightweight checkout, real payment rails, and Salesforce carrying every order into the same CRM the sales teams already lived in. No re-platforming, no two-year programme.

Scaled what worked. The checkout pattern travelled from the first market into a unified commerce setup across three continents: local payments, local pricing, one architecture.

Kept the humans where they earn their keep: high-intent buyers self-serve, complex cases route to consultants, and marketing reports revenue, not leads.

The platform went live on schedule. Week one took $22k from buyers who had previously emailed sales and waited days for a reply. By the end of the first quarter it had processed $180k in self-serve revenue, at a 94% checkout completion rate.

Sales, freed from manual quoting, moved onto higher-value enterprise deals. Total revenue went up and cost per transaction went down, with the platform selling around the clock without anyone involved.