Berlitz Digital School.
One enterprise site serving 30+ markets and 12 languages, that marketing can run without engineering.
The challenge
an dúshlán, die HerausforderungBerlitz Digital School needed a global presence that could serve 30+ markets at once: full right-to-left language support, twelve CMS-driven language versions, and Salesforce lead routing that worked no matter which regional variant a visitor arrived on.
The non-negotiable was ownership. Marketing had to be able to run the site without going back to engineering for every page.
What John did
an cur chuige, der AnsatzOne source of truth rather than twelve sites. A single architecture served all twelve language versions, with right-to-left and left-to-right handled at component level so no template was ever duplicated.
Lead capture went straight into Salesforce through a custom connection that routed by locale and course interest, putting each enquiry in front of the right rep automatically.
The results
na tortháí, die ErgebnisseLaunched on schedule across 30+ markets, with a 94% Lighthouse performance score and a 2.1 second average load time globally. Marketing publishes new course pages in any language without engineering involvement, a first for Berlitz Digital School.