Global Franchise Conference, Cartagena.

The Berlitz Franchising annual conference brings 100+ franchisees together from across Europe and the Middle East. It has to feel premium, international and unmistakably Berlitz, which is exactly what a generic conference package from a hotel AV department never does.

And the whole thing had to be produced across 35+ asset types in six weeks.

Rather than treat the event as a one-off, we built an event identity inside the Berlitz brand guidelines: a colour treatment, a typographic system and a layout grid that held from the registration page to the lanyards to the stage backdrop.

Every asset came out of that one system. That is what made the timeline survivable.

35+ assets shipped on time across print and digital, and the event scored 99% attendee satisfaction. The identity was kept and reused for the following year's conference.